The second of Moti’s three sons, Aviad was born in Tel-Aviv in 1986. After graduating from Irony D High School in Tel-Aviv, Aviad served for 3 years in the Israeli military as a combat soldier in the special unit of the Armor corps. He quickly rose up among his peers to become a team leader, a camouflage instructor, and an armored vehicle operator, among other duties.
After his release from the military with distinction, Aviad joined the family business. He graduated from Eli Dori gemological school at 2005 and became a certified diamond gemologist.
In the company, Aviad is the cornerstone and foundation of all aspects of our global operations. He is in charge of inventory management, rough supply, manufacturing, logistics, as well as customer relations and sales. Travelling half the year performing vital fieldwork, Aviad gained valuable experience in marketing and customer relations and became closely familiar with global diamond markets. Thanks to his charming personality, deep knowledge of diamonds, high level of integrity, and deep understanding of our customers’ needs, Aviad sold countless of diamonds to thousands of satisfied clients worldwide.
In his free time, Aviad likes to conquer the world’s highest summits. He is a professional climber and a certified rappelling instructor.
Aviad is a native Hebrew speaker and fluent in English and Spanish.